Turkish Home Textile Sector

This adventure which started with woven industry in Anatolia has become famous with the woven of many of our regions.


This adventure which started with woven industry in Anatolia has become famous with the woven of many of our regions. These are; the Buldan Fabric of Denizli, the Silk of Bursa and Çorum's Kargı Fabric,…etc. The factory which has been installed in İzmit called Hereke Fabrika-i Hümayün, throughout its 150 years history, has pioneered the production of many towel textile goods from silk woven to carpet, from clothing to sock. With the jacquard workbenches, brought from France in 1850, today the production of the fabrics for flooring and curtains which is an important and indispensable part of home textile has been provided. After the year of 1990, the home textile sector has improved significantly and Turkish home textile products have reached a position in which they can comfortably compete in world markets. The main reasons for this; a huge variety in fabric and design, being produced with last technology, usage of innovative and modern design and motives, the intersection of the highest level quality and acceptable prices. In this respect, today, in Turkey all type of home textile goods are being manufactured and Turkish home textile production is progressing on the way to be the one of the bests thanks to high product variety and excellent quality.

Turkish home textile has some vitally important qualifications specific to itself. Primarily, our country, having a very strong quality image abroad, has a machinery park with the last technology and an infrastructure with flexible work-style and qualified labor force which can produce all type of product. "Turkey Home Textile Sector" unlike many contract manufacturers of only big brands as in many divisions of textile; is one of the biggest textiles producing countries with its design, product technology, R&D investments, high production capacity and its worldwide well-known brands.

The sector which is offering highly qualified productions to global market, with its capacity, technology, quality and trend creating designs, is raising its market-share by supporting promotion and marketing activities. Among the main factors which provide the success of the sector, brand creation come the first. Today, it is observed that the companies, which ascend with their brands, are more powerful in the international arena. Furthermore, bending to high value-added quality products, participation in international fairs in order to introduce Turkish home textile products, consideration of intellectual property rights, human health, environment and total quality management are the most important factors which increase the competitiveness of the sector.

High scale companies, acquire the highest level quality in all stages of production by integrating the production process from fiber and fabric manufacture to product design, painting, finishing and sewing. This process has brought the companies acting in the home textile sector to very essential positions in Europe and world. For instance;

The machinery park established to produce embroidery and guipure in Turkey is the largest machinery park of the world.

The largest bedding factory of Europe is in Turkey.

Turkey is one of the first three suppliers of curtain and embroidery in Europe, and also is one of the first three suppliers of towel in the world.

All of these firms use high production capacity, modern technology, qualified labor-force and well-trained human resources. The success that this industry has gained in international trade is a result of the works of small and medium sized firms as well as the large, modern and vertically integrated companies.

The unique and most crucial indication of competing in the foreign trade is the dimension of investments to the branding. The most important well-known Turkish home textile brands in Europe and in the World are; Demor, Chanan, Elvin, Brillant, Home Collection, Taç, Ceys, Evita, Funika, Romans, Pinella, Dina, Narin, Unique Art, Broderi Narin, Epengle,…etc.

According to the data of Turkish Statistical Institute 5676 companies are acting in production in home textile industry. The main cities where the sector production intensifies are; Bursa, Denizli, İstanbul, İzmir and Uşak. For towel, net lace and sheet Bursa, for blanket weaving Uşak and for net lace and sheet İstanbul are the places where the production of mentioned goods is very intensive.

The most important places which provide the reach of the outside buyer to the potential of home textile are the fairs. The growth trend in the sector is rising day by day with the participation of the sector to the fairs to introduce itself and to market its products.