Textile and garment companies across the globe are slowly but surely understanding the dynamics of bringing forth environmentally and sustainable products to the market. Increasing awareness levels is leading consumers to increasingly demanding eco-friendly clothing, more in particular for their children.
It is difficult to put a finger on the estimated global sales, but the growth rate seems to be sharply increasing with each passing year. More and more companies are jumping on the eco-friendly bandwagon in a bid to capture the minds of the consumers and also market shares of the bourgeoning sustainable textile and clothing market.
The increase in number of companies, flying the green flag at the recently concluded Texworld in France is an indicator of the effects of the growing activism in the green friendly movement. Nearly 10 percent of the 660 exhibitors had a full range of products which were eco-friendly and made from sustainable raw materials.
The spectrum of eco textiles has kept expanding and now covers organic cotton, organic wool, soybean protein fiber, recycled PET bottle fiber, dope dyed fiber, low temperature dyeing textiles, low-pollution digital printing technology, Solvent spun Tencel and biodegradable PLA fiber, among others.
The major apparel retailers across the world have also understood the dynamics of these niche products. Global brands like Timberland, Patagonia, Wal-Mart, Nike, Puma, Reebok, Adidas and many others are in to retailing of these products and in the process demonstrating their corporate social responsibility towards the environment.
Fibre2fashion spoke to Mr Ruey-Guang Tzou, Director, Industry & Information Department, Taiwan Textile Federation, which had hosted the ‘Textile International Forum and Exhibition’, centered around the theme of sustainability and which had hosted a large number of companies in to manufacturing of eco-friendly textiles and clothing, on his views on this movement which is slowly catching up with even Taiwan based companies.
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